Tuesday, 8 April 2014

The Cake and Bake Show Manchester

I clearly don't have enough cake in my life as it seems I'm now resorting to spending my free time searching out cake and attending cake shows like the Cake and Bake Show!

Actually, that's a bit misleading. I attended the Cake and Bake show in Manchester this past weekend to represent my employer, Sweet Success Ltd, and check out the amazing CakeBomb team and see how they had brought some of our cakes, ganache and chocolate sugarpaste to life. And I wasn't disappointed!

This was my first Cake and Bake Show, but I regularly attend Cake International in Birmingham so I was really interested to see how the show differs as I've heard very mixed reviews.
I wish I'd bought one of these Billingtons tins now!
The Manchester venue is really easy to find and I got a direct train from Nottingham which only had a 5min walk to the venue at the other end. Getting into the show was very easy with no big queues and even though the venue was very busy with attendees, it didn't feel too claustrophobic and you could freely walk around the stalls.
The crowds inside the event

I was quite surprised at the amount of food stalls on offer and I would liken the event more to a food festival than a cake show, but there was still a good amount of stalls selling cake tools and equipment. The cake equipment on sale was aimed at hobby bakers and people new to cake decorating rather than professionals but, there was a good mix of cake and general baking supplies rather than just a focus on cakes specifically.

The demos were really good and they had so many baking celebrities involved in the day like Eric Lanlard, Mitch Turner, various GBBO contestants from the last series, John Whaite, Juliet Sear etc and they were easy to watch or just dip into as you walked around.
These shrunken heads were created by my mate Mama Rhu for the jungle exhibit!
The main focus of the event was the CakeBomb 'Welcome to the jungle' installation which was an edible jungle created by 16 cake artists from around the UK. It was amazing to see up close and whilst you had to queue for a while to see it, it was worth the wait. It was hard to believe it was all edible!
The Cakebomb in there (near) entirety! Photo taken from their Facebook page
I stayed for about 4hrs and that was enough for me, the venue was a little warm but there was a free cloakroom so it was easy to drop bags/coats if it got a bit much.

My only criticism would be the amount of non baking related stalls. There were a good proportion of stalls selling things scarves, shoes, arthritis advice (!) and as these were situated at the edges of the layout, they were often the first stalls you saw as you entered. I found this a little off putting as some of these stallholders were actively trying to engage/sell to you whereas I'm used to a much more relaxed sales pitch at events like this.

The tickets are priced around £10, if you buy the early bird tickets, and I'd probably attend the show again but more as a casual day out next time. I love attending Cake International  to buy professional cake equipment (and see the fabulous cake competition entries) but the shows are pitched at very different demographics and as long as you realise that the Cake and Bake show is something you attend to EAT more cake than to decorate it, then you'll be fine!

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1 comment:

  1. Great review Liana! Definitey agree that the non baking related (or even food related!) stalls are very strange