Working the markets

With two successful market appearances now under my belt (!) I am starting to feel more confident about my product and more confident about selling on a stall.

A lot of people have recently been asking me lots of questions like how many cupcakes do you make, how do you package your product, how much do you charge and how do you know what flavours to sell. Well, firstly I have had my good friend Beth show me the way in terms of finding fairs, bookings stalls and seeting up and I think that has been invaluable to me. Beth used to have a stall selling funky kids clothes so she is a dab hand at knowing what to do. Let me share some of the information I have gained so far for anyone considering this route:

Another day....another SELL OUT!!

Hooray! Star Bakery had a stall at this year's Sherwood Festival in Nottingham. The festival ran from 12pm to 8pm but we had sold out by 4pm so we got to sit back and bask in the glory of all the people with their bellies full of cupcake.

Star Bakery featured on Cupcakes Take the Cake

I was very excited to see one of my cupcakes featured on one of my favourite cupcake blogs 'Cupcakes Take the Cake'. It is so nice to see your work being noticed by other people so I am very chuffed :)

Thanks ladies!

Eggless chocolate cake recipe

I started making these cupcakes last year for a lady who has an allergy to eggs. Her family had always resorted to buying her vegan cakes for special occasions but hadn't been impressed by them so were looking for an alternative.

Tools of the trade for my cake business

When I decided to start my business last year I did a lot of research and tried to find out as much as I could about pricing, packaging, delivery etc and I found out that...well, that there's not much detailed information out there for us newbies taking the plunge in this world of baking.

Don't get me wrong, there are forums and all the lovely people you meet on twitter, flickr, facebook etc but prices around the country are so varied that all the information you gather has to be taken with a pinch of salt.