Bit late posting the link to this but one of my lovely Twitter followers alerted me to this article on the BBC website.
I think the 'cupcake revival' they speak of has been in the pipeline for at least the last 5-7 years, the UK has just taken a little longer to catch on commercially with bakeries only really starting to appear since 2005 (Star Bakery only came into existence in 2009 but the idea was there for a while...!). There are some exceptions of course, but I hear a lot of my London based pals commenting that cupcakes are now appearing everywhere in the past year.
This can't be a bad thing, surely? I for one hope cupcakes stay around forever but I accept some things associated with cupcakes i.e. wedding trends, will move on. The only way to keep them on top is to constantly work on re-inventing styles and finding the 'next big thing' to capture people's imagination.
Here's hoping that what Star Bakery does best!