Monday, 2 November 2009

Cupcakes hitting the headlines again

Bit late posting the link to this but one of my lovely Twitter followers alerted me to this article on the BBC website.

I think the 'cupcake revival' they speak of has been in the pipeline for at least the last 5-7 years, the UK has just taken a little longer to catch on commercially with bakeries only really starting to appear since 2005 (Star Bakery only came into existence in 2009 but the idea was there for a while...!). There are some exceptions of course, but I hear a lot of my London based pals commenting that cupcakes are now appearing everywhere in the past year.


This can't be a bad thing, surely? I for one hope cupcakes stay around forever but I accept some things associated with cupcakes i.e. wedding trends, will move on. The only way to keep them on top is to constantly work on re-inventing styles and finding the 'next big thing' to capture people's imagination.


Here's hoping that what Star Bakery does best!

2 comments:

  1. It's definitely been big in the states for awhile now. In the past few years instead of gaining bakeries we have been gaining cupcakerys everywhere which is pretty awesome. I also hope cupcakes stay around for a long long time. :)

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  2. It's not exactly a bad thing for us is it! I like the idea of consumers having choices but I have had some bad cupcakes recently when trying out some local competitors so I reserve judgement until I have tried them all...!

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